Nike
FuelBand Was the
First Fitness Tracker to
Fall, But It
Won't Be the Last
When
Nike laid off big chunks of its FuelBand team on Friday, the future of
Fitness trackers was suddenly in question. Nike, after all, has one of the most active
Fitness communities in Nike+, and its
FuelBand hardware received generally good reviews. Why run for the exit **w?
However,
Nike isn't leaving behind wearables
per se; it's just **t going to make any new hardware. The company said it will continue to support existing FuelBands, and its team will work to
adapt the software for more platforms. Given Nike's close ties to Apple, this only
fuels speculation about an upcoming release of the long-rumored Apple wearable — the
iWatch.
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