GM
wants you to buy
things without leaving your car
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GM
wants to make life more efficient for its drivers and keep them on the road, so it's making sure you'll never have to leave the comfort of
your car to order a coffee or pay for gas. *
The automaker is rolling out a new commerce platform for its dashboard infotainment consoles with parter Xevo Inc. The new feature, dubbed the GM Marketplace, will allow drivers to order food and drink, find gas stations and pay for fuel, make restaurant reservations, and more using a personalized smart system honed by IBM Watson's machine learning techniques and user data.
GM says Marketplace will be the first in-dash commerce platform of its kind for the auto industry, but it's probably far from the last. The potential purchasing power of connected cars shouldn't be taken lightly, and capitalizing on the opportunity to make it easier to sell drivers even more stuff is a no-brainer. **
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More about
Starbucks,
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