Apple
Marks Earth Day by
Trolling Samsung in
Newspaper Ad
Apple usually refrains from attacking its rivals in ads these days, but the company has made an exception for
Earth Day.
A full-page ad in some newspapers on Tuesday invited competitors to copy its sustainability strategy the way they mimic the brand's designs:
Apple ad on back cover of this morning's Metro: 'There are some ideas we want every company to copy'pic.twitter.com/RNbgBNtjHZ
— David McClelland (@DavidMcClelland) April 22, 2014
Apple also overhauled its
website for
Earth Day with a similar image:
[IMG]http://rack.0.mshcdn.com/media/ZgkyMDE0LzA0LzIyLzA5L1NjcmVlbl**b3QyLmNlNjk5LnBuZw pwCXRodW1iCTU3NXg0MDk2Pg/21e7cd34/1ce/Screen-Shot-2014-04-22-at-8.37.02-AM.png[/IMG]
Apple.com on
Earth Day
Image: Apple
The ad comes as
Apple is in the midst of a lawsuit with
Samsung over mobile patent claims. The case looks at patents surrounding Apple's iPhone 4S and
Samsung Galaxy Nexus III devices.
Samsung faces damages up to $930 million. The late
Apple cofounder Steve Jobs
also charged back in 2011 that Google's Android operating system stole features from Apple's iOS.
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