The
Insane, Probably Fake, Plan to
Brighten the Moon
It sounds like the plot of a
James Bond movie: There's a
Plan afoot to make the
Moon brighter in the night sky, potentially saving the world billions of dollars in power costs running street lamps.
How would such an ambitious idea even be possible? By strategically placing highly reflective material on the lunar surface. A lot of it.
See also:
Here's What NYC Would Look Like on Other Planets
The project is called
Brighter Moon, and Swedish parent company Foreo says it has already secured more than $52 million in funding.
The thing is, Foreo is a cosmetics company. When asked for more information on the backers of Brighter Moon, company reps declined to name even one, citing privacy reasons. The
"Foreo Institute" is also supposedly trying to crowd-fund a
new kind of toothbrush — which may in fact be real — so the
Moon project may be an elaborate hoax created to drum up interest in that.
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