7 in 10
people in
Southeast Asia scrambled to buy on
'Singles' Day' via
their mobiles
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If you hadn't heard, Saturday's
Singles' Day sale in China absolutely smashed
last year's already phenomenal record, bringing in $25 billion in a day on a single shopping site — Alibaba Taobao.
Over in
Southeast Asia, a quieter storm is brewing, but it's an important indicator of a market that's rapidly embracing ecommerce.
SEE ALSO:
Chinese shoppers spent $25 *billion* on Alibaba's Singles Day
Lazada — incidentally majority owned by Alibaba — is of the more popular ecommerce sites that sells across the region comprising countries like Singapore, Malaysia, Thailand, and Indonesia.*
Saturday's sale netted Lazada a pretty respectable $123 million in sales, or 6.5 million items, nearly three times last year's performance.
Read more...
More about
Shopping,
Alibaba,
Taobao,
Black Friday, and
Singles Day