Klout
Launches Redesigned iOS App
With Curated Content
Klout released a completely
Redesigned iOS app Tuesday.
The newest version of the app reflects the company's
recent shift from focusing on measuring individuals'
Klout scores, to actively helping its users raise their scores.
See also:
Why Klout Had to Change — and Why You Shouldn't Count It Out
While the previous version of the app emphasized fluctuations in your
Klout score and areas of influence, the updated app helps users expand their influence in topics they care about. The new app provides a platform for users to share relevant
Content With their connections.
"We really want to be a utility that helps people,"
Klout cofounder and former CEO Joe Fernandez told
Mashable. "It's hard to figure out what to say that's relevant and timely that your audience will be into."
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