Apple
Emails Reveal Concerns Over Samsung's Success, 'Holy War' With Google
A document presented Friday in federal court for the
Apple versus Samsung patent trial revealed that some
Apple officials had serious
Concerns about the iPhone's competitive position vis-à-vis the growing popularity of Android smartphones
Shown during a cross-examination of Phil Schiller, a 2013 email from
Apple's senior vice-president suggests he was seriously concerned about how the consumer market perceived the iPhone, as compared
With Samsung's line of smartphones
See also:
Apple v. Samsung Trial: 5 Things You Need to K**w
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Recode, the email was sent to Apple's ad agency Media Arts Laboratories, and said: "I watched the Samsung pre-superbowl ad that launched today… It's pretty good and I can’t help but thinking 'these guys are feeling it (like an athlete that can't miss because they are in a zone), while we struggle to nail a compelling brief on iPhone."
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