Branded
Viral Videos: The
Secret Marketing ******
Dove’s “
Real Beauty Sketches.” Kmart’s “
Ship-Your-Pants.” Volvo’s “
The Epic Split feat. Van Damme.”
It’s clear that
viral videos aren’t just low-quality, fan-made shots or off-the-cuff scenes from everyday life. Brands are **w fully immersed in the
Viral video world. Ads continue to move from print and broadcast to digital and mobile, and we are seeing them everywhere
See also:
5 Best Practices for Creating Viral Branded Videos
Brands are **w looking to connect with their audiences in a way that **t only provides enjoyment to the viewer, but also aligns with the qualities that companies want to embody — what were once brick-and-mortar businesses are **w becoming adroit visual storytellers. Many industry experts consider video to be marketing's new frontier, be it through
YouTube or short stories on
Instagram,
Vine and
Snapchat. But creating a successful video is more of an art than a science.
Read more...
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