Samsung’s
‘Next Big
Thing’ ads
really got
under Apple’s skin
In addition to becoming viral on the web,
Samsung’s “Next Big Thing” ads that make fun of Apple's products and its customers*apparently had a second important effect – they
really bothered the iPhone maker. During the second day of the second
Apple vs
Samsung trial in the U.S.,
Samsung’s attorney John Quinn revealed that the ad campaign that mocked Apple in**vation did **t go un**ticed in*Cuperti**,
The Verge reports, driving Apple's marketing department “crazy.”
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