BlackBerry’s big
moment: Can it
make money with BBM?
The messaging app market has really started to heat up after*
Facebook bought WhatsApp for $19 billion and after Alibaba's investment in the far more obscure Tango granted it a $1 billion valuation. As popular entries like Viber, WhatsApp and Tango have found big strategic partners, the number of stand-alone messaging apps
with more than 100 million registered users has dwindled. BBM and Kik are among the most **table indie messaging apps left looking for sugar daddies and their futures will hinge upon whether they can show real potential to generate revenue. That's why BBM is **w at such a crucial juncture:
It is dipping its toes in the advertising market for the first time.
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