3
Strategies for
Improving Your Facebook Ads
Facebook plays a large role in many businesses' marketing strategies. Although business pages on the social networking site may have once been just a simple brand extension and a place where companies could connect with customers, it has become a dynamic advertising platform that can produce the same types of results as search engine optimization.
"Before last year,
Facebook was all about what happened on Facebook," said Bob Buch, CEO of social advertising firm
SocialWire. "Ad campaigns were about buying likes. In 2013, there was a major shift, and
Facebook began tapping into direct-response advertisers [and marketing] products to custom audiences. This transformed their ability to drive traffic off-site."
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