Monsters,
UFOs and
Tigers Come Alive in
Pepsi Max Bus
Shelter Prank


Pepsi Max, which
struck viral gold last year by using Nascar star Jeff Gordon to (allegedly)
Prank an unsuspecting car salesman, is at it again, this time in Great Britain.
The brand recently rigged up a popular bus
Shelter in London with a screen. Most of the time, the screen looked like a clear glass, but then the brand would use CGI to create realistic-looking images of
Monsters, UFOs,
Tigers and robots. Of course, unsuspecting commuters were freaked out and then soon realized it was a prank.
See also:
The Tiny Agency Behind 'Devil Baby' Is Scaring Up Good Business
Are their reactions real? As with any viral video, you can't necessarily assume any of it is real. That's especially true of
Pepsi Max, since
Jalopnik made a compelling case last year that the original Gordon video was fake. Gordon and
Pepsi Max
got its revenge last month on the writer of that piece, Travis Okulski, who was taken for a ride in a cab and is "kidnapped" by a disguised Gordon. Okulski insists that
that video is real
Read more...
More about
Viral Videos,
Marketing,
Pepsi Max, and
Business