March
Madness Trumps Pro
Sports Leagues in
Postseason TV Ad Spend
[IMG]http://rack.0.mshcdn.com/media/ZgkyMDE0LzAzLzE5LzgzL21hcm**bWFkbmVzLjAyN2Q5LmpwZw pwCXRodW1iCTU3NXgzMjMjCmUJanBn/953126f6/123/march-madness-ad-revenue.jpg[/IMG]
You've filled out your bracket, you're brandishing your team's colors and you've set your sights on making the Final Four — **w it's officially time for
March Madness.
The NCAA men's basketball tournament starts Tuesday, and according to trend data from
Kantar Media,
March Madness generates more TV ad revenue than any pro
Sports league's
Postseason broadcast. Last year, the NCAA earned $1.15 billion in ad revenue during pre-game, game and post-game programming.
See also:
March Madness: The 15-Minute Guide
The tournament will be broadcast via CBS and Turner Broadcasting across CBS, TBS, TNT and truTV. For the first time ever, the semi-final round will be shown on cable
Read more...
More about
Advertising,
Tv,
Business,
Ncaa, and
Basketball