Can
Nike Buy its Way to the
Final Four?
In the big business of college basketball, one question is paramount: Will
Nike blow it again?
Last year's NCAA tournament saw Adidas maneuver through the bracket to have its gear on the backs of Louisville's championship team, while Nike's hometown Oregon Ducks got washed out in the
Final Four. This time around, however, the odds are heavily stacked in Nike's favor. Of the tournament's 68 teams, 45 will be wearing its sneaker and uniforms, including all four of the **. 1 seeds. And in the off-season, the apparel company
sweetened its deal for Wichita State, a team that lost in the
Final Four last year and hasn't dropped a game since.
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College Sports,
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