Apple's
Jony Ive on
Design Theft, the Joy of
Ig**rance and the iWatch
In a rare and wide-ranging interview,
Apple's Design chief
Jony Ive offers a few new insights into one of the most secretive tech**logy companies on the planet — and explained why he, like his late mentor Steve Jobs, takes it personally when other companies are given a pass on designs that look remarkably similar to Apple's.
"It's theft," Ive told London's the
Sunday Times. "What's copied isn't just a design, it's thousands and thousands of hours of struggle. It's only when you've achieved what you set out to do that you can say, 'This was worth pursuing.' It takes years of investment, years of pain."
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Apple,
Design,
Steve Jobs,
Iwatch, and
Jony Ive