Forget
Demographics, News Consumption Is
Dictated by Topic
[IMG]http://rack.2.mshcdn.com/media/ZgkyMDE0LzAzLzE3LzI0L0**Ti4xYzYwZi5qcGcKcAl0aHVtYg k1NzV4MzIzIwplCWpwZw/4af0bba5/5e6/CNN.jpg[/IMG]
CNN has long been k**wn to do well with breaking
News events, particularly ones like the recent disappearance of Malaysian airliner Flight 370.
The continuing mystery surrounding the missing plane has led to
a ratings boost for the 24-hour
News channel and its competitors.
A new survey has shown why — the
Topic and speed of
News stories are the biggest drivers in how people consume media, outshining demographics or ideology.
See also:
Timeline: The Mystery of Malaysia Airlines Flight 370
The study highlights what has been seen as a long-standing problem for companies like CNN — strong performance during
News cycles that favor its format, but weakness on topics that are more evergreen.
Read more...
More about
Cnn,
Cable News,
Business,
Media, and
Malaysia Airlines