This
startup wants to be the QVC of
your smartphone
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Eric Feng thinks he's found the perfect intersection of media and online retail, and it's, well, a little outside the box.
The former Hulu executive and Kleiner Perkins partner is launching a new shopping platform built entirely around an obsession among certain parts of the internet with so-called "unboxing" videos.
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The future of retail is permanent pop-up shops, according to this startup
The company is called Packagd, and Feng
wants it to serve as an umbrella for a stable of apps centered on specific product categories. So far, there's only one: a tech-focused property called Unboxed. A beauty-centric addition is also in the works.*
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More about
Online Shopping,
Packagd, and
Business
