'Planet of the
Apps' combines several shows and
strips them of excitement
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Apple Music released
Planet of the Apps on Wednesday in what can only be referred to as a stealth launch. The unscripted ******, scheduled vaguely for
spring, follows the creators of new apps as they seek the funding and guidance needed to succeed in the cutthroat world of modern tech.
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The show's premise is simple: Aspiring contestants pitch their app ideas to a panel of judges — Jessica Alba, Gwyneth Paltrow,
Gary Vaynerchuk, and will.i.am — in hopes of working together and eventually meeting with financial backers. The first spiel they give is on a moving escalator — a twist on the classic "elevator pitch" — and from thereon it's like
Shark Tank meets
The Voice for tech**logy — but unfortunately without any of the excitement.
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