PETA's new
formula: deception, manipulation, and
fake animal abuse
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PETA has hit a breathtaking new low.
The animal-rights group has produced a disturbing new video that depicts a cat suffering at the hands of its owner. It’s difficult to watch. It’s also completely fake.*
But it looks real; it is a skilled CGI work clearly meant to deceive viewers. **w, PETA is trying to enlist complicit media organizations to k**wingly publish the
fake video in an effort to make the lie go viral.
Press Kitchen, a PR agency, approached
Mashable via email with the story late last week, completely unprompted, and we initially ig**red the pitch. The agency pitched the idea in two additional emails.
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