Last year, Stella McCartney launched her first millennial
fragrance POP, a fresh and feminine scent that champions the **tes of tuberose and sandalwood. It was deemed more than just a fragrance, as the brand wanted to push a message across to the younger generation: â??It is about a mindset rather than an individual woman,' they declared. 'Bold. Authentic. Irreverent.â??
Lourdes in the first POP
campaign The
campaign was equally impactful ...
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