Coming
Soon to
Ethiopia: Heineken and KFC?
Ethiopia is a largely agricultural nation of 94 million people that endures frequent droughts and famine, with a per capita income of just over $100 per month. Is it ready for
Heineken beer and KFC chicken outlets?
The companies behind these global brands think it may be. Amsterdam-based
Heineken is scheduled to open a $127 million brewery in mid-2014 on the outskirts of the capital, Addis Ababa. Unilever, the British-Dutch consumer-products giant, an**unced plans this month to open a factory near Addis Ababa that's expected to produce detergents such as Omo. Louisville-based Yum! Brands Inc., which owns KFC, is also considering a move into Ethiopia.
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Market,
Eco**my,
Kfc,
Heineken, and
Africa