Apple
asks if the
iPhone believes in reincarnation
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Apple dropped a**ther entry in its
animated Earth Day shorts ****** — and this one grapples with a pretty heady concept: Does my
iPhone believe in reincarnation?*
The 50-second spot was a tie-in to Apple's participation in the
Sustainable Brands 2017 event, which explains the late rollout. The
reincarnation angle comes via
LIAM, the bot helping to fulfill the
company's pledge to stop mining and use a closed-loop supply chain by recycling
iPhone parts. **
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Apple,
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