Glosses may be getting trendy again, but I'm **t ditching matte
Liquid Lipstick anytime soon. Just try to pry it out of my hands! I'm completely sold on the matte moment: it looks both sophisticated and edgy, and usually results in a durable, long-wearing application. So, as a flat-finished
Lipstick aficionado, I was psyched to get the exclusive first look at
Rimmel London's newest formula, Stay Matte
Liquid Lip Colour ($6).
My first observation was how easy it is to work with. Some matte
Liquid lipsticks dry lightning fast, leaving you mere seconds to perfect your application before your look sets. However,
This mousse-like texture stays creamy and pliable for around five minutes (which I appreciated, as that generous amount of time felt damn luxurious). I used the precise, chisel-tip doefoot to line my lips first, then filled in using the broad side of the applicator.
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Because the Stay Mattes don't dry insanely rapidly, its finish is far from being that superflat, dry, crusty finish that too many matte
Liquid lipsticks have. Instead,
This leaves your pout with a velvety look. My lips reminded me of the beautiful silkiness of fresh rose petals when I tried Heartbeat, a fuchsia shade. Though that was my favorite, it comes in 14 hues, including neutrals, brights, and edgier tones like sapphire, slate, and black.
You should also k**w that even after several hours,
This Liquid Lipstick feels majorly comfortable, a plus in a longwear formula. I have yet to put it to an aggressive test, but
Rimmel London claims
This Lipstick will last for up to 12 hours, ideal for those of us so busy we forget to even brush our hair in the morning. Quite honestly,
This is one of the best products of its kind that I've ever tried and outperforms many prestigious products, but at a fraction of the price.
By **w, you're likely ready to stock up! Good news: the Stay Matte
Liquid Lip Colour is officially launching in July, but
Rimmel London is doing an early access, online pop-up sale with
Ulta Beauty on May 6. At just $6 apiece, buying all 14 shades doesn't seem totally unreasonable. Keep reading to get a peek at them all, then shop the virtual pop-up on May 6
here.
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