LeBron
James puts Cleveland brewery in
check for
using his
image on Twitter
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After
LeBron James pretended to sip a beer, the
brewery ran with the viral moment — but King
James wasn't happy.*
This is a beef about beer. But it's really a story about social media and the unscripted moments that catch fire online, then gain a life of their own.*
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During his
Cleveland Cavaliers' romp over the Toronto Raptors in the NBA Playoffs on Monday,
James was fouled on a breakaway. His momentum carried him out of bounds — where he jokingly grabbed a beer from a vendor and pretended to take a sip.*
The beer happened to be a Dortmunder Gold, made by Cleveland's Great Lakes Brewing Company. Photos of the spontaneous comedic moment were shared far and wide on social media.*
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