Twitter
asks advertisers to
help it
live forever during first-ever NewFront
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Sit down. Be humble.*
Rapper Kendrick Lamar's latest hit "Humble" blasted in the background. A giant screen wrapping around a circular room showed an iPhone that displayed tweets. This was the beginning of Twitter's
first-ever NewFront, a presentation dedicated to wooing advertisers.
The affair was anything but humble. Earlier in the day, reporters were told there would be 12 an**uncements for
live video streaming deals. When COO/CFO Anthony **to took the stage he said 15. Later, it became 16.*
Twitter, apparently, is the best when it comes to
live video.*
"We have content that’s relevant to everyone in the world and that’s relevant everyday," **to said in a room of more than 350 people. "We can personalize your experience so we can deliver exactly what you want, when you want it."
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More about
Tech,
Anthony **to,
Leslie Berland,
Jack Dorsey, and
Online Media