**w you can
order and pay for
Subway in
Facebook Messenger
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Six-inch, foot long, toasted bread or multi-*****, you can **w
order it all and pay for it through
Facebook Messenger.
Subway and partner MasterCard an**unced this week the immediate availability of a
Subway ordering chat bot for
Facebook Messenger — one of several mobile payment-enabled food-based chatbots, including ones for Fresh Direct and The Cheesecake Factory.
SEE ALSO:
Subway swears its chicken is chicken and releases its own study
With the new chat bot,
Facebook Messenger users can construct their perfect
Subway sandwich and complete the
order with MasterCard's Masterpass.*
In a press conference on the news, MasterCard said that the chat bot was made to communicate with consumers “like a friend” and in an “authentic manner.”*
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More about
Artificial Intelligence,
Bots,
Messenger,
Facebook, and
Tech