iPhone owners in the United States
Spent an
Average of $40 on premium
Apps and in-app purchases on each of their devices in 2016, according to
new data shared by analytics company Sensor Tower. That's up from an
average of $35 in 2015.
Unsurprisingly, most
iPhone users are spending their money on games. 80 percent of
U.S. App Store revenue in
2016 was generated by games, and on average,
iPhone users
Spent $27 on game-related content.
Spending on
Apps in the entertainment category - such as Netflix and Hulu - was at $2.30 on average, compared to $1.00 in 2015, perhaps due to Netflix starting to offer
in-app subscription options at the end of 2015. According to Sensor Tower, Netflix contributed over $58 million in gross revenue to the entertainment category in 2016, up from $7.9 million in 2015.
Average spending on music also rose slightly in 2016, from $3.40 to $3.60, and social networking went from $1.80 to $2.00. Spending on
Apps in the photo and video category jumped from $0.30 to $0.70 during 2016.
While spending on
Apps is up across the board, Sensor Tower saw a decline in the
Average number of
Apps installed on each
iPhone - 33, down from 35 in 2015. Games continues to be the most popular app category, with an
Average of 10 games installed on each iPhone.
According to Sensor Tower, its estimates are based on data pulled from 132 million active iPhones in the United States during the
2016 calendar year (January 1 to December 31). The numbers use estimates from Consumer Intelligence Research Partners and the company's own Store Intelligence platform.
All revenue estimates included in the report are gross amounts
Spent by consumers before deducting Apple's 30 percent revenue cut.
Tags:
App Store,
Sensor Tower
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