Snapchat has secured the rights to
Stream six
Exclusive mini
Episodes of hugely popular BBC nature documentary ******
Planet Earth II (via
The Verge).
The short run of
Mobile Episodes is due to start on February 17, one day before the full ****** is scheduled to begin broadcast on BBC America.
The 4-6 minute
Episodes accessible to
Snapchat users will consist of content
shown on the BBC in late 2016 ? Islands, Mountains, Jungles, Deserts, Grasslands, and Cities ? but will also feature
Exclusive content **t seen before on TV.
However, the
Episodes won't include presentation and commentary from Sir David Attenborough, with actress Sophie Okonedo the narrator instead. Snap says the
Episodes will also feature binaural (3D) audio. The
Episodes will appear weekly in the Discover section of the app alongside the regular daily content created by other publishers. Users interested in the
Episodes can subscribe using the app's QR-style Snap codes.
The an**uncement indicates Snapchat's continuing attempt to kickstart growth of its user base, which is currently at 158 million daily active users but has slowed significantly in recent months. Snap recorded $514.6 million in losses last year and faces stiff competition from Instagram, which
continues to successfully ape its features. In addition to its push into original content with
Mobile versions of shows like
The Voice, Snap filed for an IPO on the New York Stock Exchange last week, hoping to raise $3 billion from investors.
Snapchat is a free download for iPhone available on the
App Store. [
Direct Link]
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