AOL is
making a
big, shiny bet on the
power of
live video and celebrity
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When a
celebrity arrives in New York City with a new project to push, their schedule might look something like:
Good Morning America, Facebook Live,
the Tonight Show.*
AOL is hoping to add a**ther destination to that itinerary: BUILD, its brand new 13,412-square-foot, three-story livestreaming studio set to open in downtown Manhattan on Thursday. It's a
big, shiny and clearly expensive (state-of-the-art everything) bet on being able to attract celebrities and an online audience with
live video.
Of course, this isn't your parents'
celebrity interview ******. AOL wants to bring people downtown to relax. Maybe even have some fun.
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