Amazon
fined $1
million for
misrepresenting savings to
customers in Canada
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Amazon has agreed to pay a Canadian regulator $1
million to cap a two-year investigation into claims that the site misled
customers about how much money they were saving.
The case concerned a sales tactic in which
Amazon compared its own price on a given item to a higher "list price" to suggest a bargain.
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But the probe by Canada's competition bureau found that those "list prices" came from Amazon's suppliers, and the e-commerce giant didn't bother to verify that they matched prevailing market rates.
Amazon has already taken steps to ensure that market prices listed on its Canadian site are **w vetted, the group said.
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