Beyoncé is the
tech industry's newest celebrity investor
Silicon Valley has some new royalty.
Beyoncé just pumped $150,000 into a concert merchandise and line-cutting app called
Sidestep by way of her Parkwood Entertainment management company, according to
TechCrunch.
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The startup first caught the singer's eye when it started peddling t-shirts and posters for her Formation World Tour earlier this year. Within a matter of weeks, Queen Bey decided to join the app's seed funding round.
Beyoncé Formation World Tour Merchandise is **w Available for Pre-order on Sidestephttps://t.co/fY86tUZkQL #FormationWorldTour #Beyonce
— Sidestep (@Sidestepapp) April 28, 2016 Read more...
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