One of
Apple's biggest competitors is
planing to
open 1,000 new stores
Xiaomi is **w converting some of its 33 “experience center” outlets across mainland China into proper
stores ahead of a major retail push. Photo credit: Xiaomi.
In a major U-turn to its way of doing business, Xiaomi is set to
open hundreds of retail
stores per year across China
CEO Lei Jun yesterday an**unced the struggling phone and gadget maker “will
open 1,000 stores by 2020,” reports the
Shanghai Daily today.
The move is in stark contrast to Xiaomi’s focus on online sales ever since its first phone was released in 2011.
**, that’s **t an Apple store. Photo credit: Xiaomi.
It comes as Xiaomi, which was China’s top smartphone brand in 2014 and 2015, looks set to lose its crown as compatriot brands
Huawei, Oppo, and Vivo grow in popularity with their more premium phones.
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Business,
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China,
Xiaomi, and
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