Musician
Drake today
debuted a
23-Minute visual companion to his most recent album "Views,"
Exclusively on
Apple Music (via
Billboard). Titled "Please
Forgive Me," the
Short film follows
Drake and his girlfriend in the video (Belgian model Fanny Neguesha) as they attempt to make off with a wealthy man's fortune. From Views, the songs "One Dance," "Controlla," "9," "Views," and more are featured.
The explosive visual companion to #VIEWS. @drake?s Please Forgive Me.
Only on #AppleMusic:https://t.co/86DnYZFruv pic.twitter.com/ANlLgr2imC
— Apple Music (@AppleMusic) September 26, 2016
Please
Forgive Me will be available to watch on
Apple Music "in perpetuity," and is the third video to come out of Views, following the debut of "
Hotline Bling" last year and "
Childs Play" earlier this month.
For one week, Views itself was an
Apple Music exclusive, and reportedly sold
1 million copies in its five-day exclusivity window.
Recently,
Apple began preparing to bolster its video content on
Apple Music through the purchase of
Carpool Karaoke, and the creation of original programming like Dr. Dre's
Vital Signs and the reality competition ******
Planet of the Apps.
Apple iTunes chief
Eddy Cue has said Apple is "**t trying to create original TV shows" to become a Netflix or Amazon Video competitor, but will "help" producers on projects that are designed to promote its existing products.
On the
Music side of the service, Apple's collection of streaming exclusives has come
under fire from labels and
Music industry critics. Specifically, Universal
Music Group CEO Lucian *****ge has prohibited the practice of exclusive
Music streaming moving forward, meaning popular artists like Kendrick Lamar, Taylor Swift, and The Weeknd could all be ******* from future
Apple Music exclusivity deals since they each belong to various UMG labels.
Tags:
Apple Music,
Drake
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