Facebook
can't run
away the
realities of
video advertising anymore
Count down three seconds in your head. It goes fast, right? *I bet you did it the "one-hippopotamus way." That's actually considerably more than 3 seconds. Ask Siri to set a 3-second timer and then try to read something on the web.
Exactly, it's barely e**ugh time for a sentence, including this one.
A couple of years ago,
Facebook apparently
set 3 seconds or less as the benchmark for actual
video ad engagement. A choice that, on its face, seems rational, even preferable for media planners and advertisers.*
SEE ALSO:
Facebook overestimated video metrics for two years, report says
Anyone who spends under 3 seconds watching a
Facebook video ad was, for the last couple of years, **t factored into the social media giant's average viewing time.*
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