Japanese ad
giant admits to
overcharging more than 100 clients
Tokyo-based advertising
giant Dentsu has ack**wledged that it overcharged
more than 100
clients after it conducted a month-long investigation into its own financial records.
The probe turned up at total of 633 business transactions that warranted suspicion — worth about $2.3 million overall.*
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In some cases, its agency properties charged fees for ads that were never placed. There were also instances in which a campaign's performance was exaggerated in order to hike up the price.
It's **t clear which of Dentsu's
clients were affected, but the holding company said in a statement that it had contacted and apologized to each of them. It also vowed to refund the sum in full.
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