Mars
candy's latest ad
campaign brings a
refreshing take on
life with disabilities
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Sometimes risqué, sometimes awkward, but never condescending or sappy, a new set of
Mars candy commercials are winning praise — and profits — for their realistic portrayal of people living
with disabilities.
The short slice-of-life vignettes feature four actresses
with various physical
disabilities joking
with friends about the trivial embarrassments, frustrations and triumphs of everyday social interactions — wedding mishaps, late-night hook-ups, mischievous pets — each based on a real-life story.
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** inspiration ****, ** oversimplified portrayals — instead, viewers are treated to refreshingly candid portraits of
life from people
with disabilities.
Read more...
More about
Samsung,
Mars,
Business,
Advertising, and
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