India's Ola
partners with car
maker Mahindra in its
race against Uber
Uber’s biggest rival in India, Ola may have *****ed a way to lure more drivers to join its cab-hailing platform.
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Ola an**unced today that it has entered into a strategic alliance
with Mahindra, one of India’s largest automakers, to make it easier and more affordable for its drivers to buy a car
As part of the partnership, Ola’s driver
partners will be offered
Mahindra-Ola package, which would let them purchase
Mahindra cars at special prices, avail discounted loans at zero down payment, insurance premiums at subsidized cost, and comprehensive maintenance packages. The two companies believe the deal would generate revenues to the tune of $400 million over the next two years via vehicle sales and financing.
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