Chinese ad
breaks down borders and
brings people together with sports and beer
Look ** further for proof that a round of
beer can bring
people together.
Harbin
beer is the latest company to appeal to our emotions
with a short documentary-style ad that was shot across five locations in 30 days.
Created by ad agency BBH Shanghai, the video tells a story of how communities living on China's
borders in Russia, Myanmar, Vietnam, Mongolia and Kazakhstan had little to ** interaction
with one a**ther despite being neighbours.
To get them to bond and break
down those invisible borders, Harbin
beer introduced a ****** of sports, from basketball to ca**eing, and witnessed how groups of
people came
together to compete in friendly matches.
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