This
Indian company is
promising a $7
Android smartphone
How does one sell a new
smartphone brand in the world's fastest growing market that already has more than 65 established players?
SEE ALSO:
After dubious $3 smartphone, a**ther Indian company promises a $13 3G Android smartphone
If we go by what has been happening in India in the recent months, cheap marketing gimmicks is the answer you are looking for.
India is the world’s second largest
smartphone market. Over 65 brands compete against each other to grab a share of over 25 million smartphones that are shipped every quarter. Given the market size and future potential, it seems like a lucrative business model to launch a new
smartphone brand, selling those phones are a different matter altogether, considering established brands like Samsung, Micromax, Xiaomi and others already sell smartphones priced under $100.*
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