Facebook
changes its
News Feed to
***** down on
clickbait — again
If there's one constant at
Facebook it's that your
News Feed will change.
The company is once
again adjusting the algorithm that powers
News Feed. The
changes are (again) aimed at reducing the amount of "clickbait" in users' feeds.
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With the changes, which will arrive over the next couple weeks,
Facebook is using two key factors to define
clickbait (emphasis their own):*
Links from pages that routinely post these types of headlines will be demoted in users'
News Feeds,
Facebook said.
While these
changes are new,
clickbait is an issue
Facebook has
addressed before (and likely will address again)
. The social network previously made a change that tried to reduce
clickbait based on the amount of time people spent reading a given link. If a user clicked on a link but navigated back to
Facebook quickly, then the quality of that post was likely lower than those with more time spent, the thinking went.*
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