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Ricky Dillon is 24, but his spiked bleach-blond hair and multicolored metallic nail polish that shines on his right fingers make him look younger. He has about 3 million followers on YouTube, where his specialty is “reacting funny to things,” as he puts it.*
His light-hearted, lo-fi videos are labeled
with such bright,*bubble-lettered titles as*“3 BOYS, 26 POSITIONS”—which is **t what it sounds like. It’s Dillon and two friends contorting themselves into the shape of alphabet letters, and it has 1.2 million views.*
That’s an audience that Twitter and Facebook want. But Dillon rarely posts on Facebook, and he’s never used Facebook Live—“Facebook's weird,” he said—and he hasn't tried Twitter's Periscope, either.*
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