Birkenstock
will pull its
shoes from Amazon over counterfeit sellers
Birkenstock has a message for customers shopping on Amazon: "BUYER BEWARE."
Fed up with
counterfeit products and unauthorized sellers, the iconic sandal retailer is planning to remove its merchandise
from the e-commerce giant beginning January 1, 2017.*
Birkenstock USA CEO David Kahan an**unced the decision — with that all-caps warning — in a July 5 memo to retail partners,
as reported by CNBC. A spokesman for
Birkenstock USA confirmed that report.*
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Amazon's Alexa **w accepts voice commands to buy stuff for you
"The
Amazon marketplace, which operates as an 'open market,' creates an environment where we experience unacceptable business practices which we believe jeopardize our brand," Kahan wrote. "Policing this activity internally and in partnership with Amazon.com has proven impossible."
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