Mastercard
unveils next-level Masterpass features and a
company-wide rebranding, all in one fell swoop
July 14 was a big day for Mastercard. **
The company held an event to unveil two significant developments for its future: An enhanced version of the in**vative
Masterpass global digital payment service that’s designed to positively change the way consumers conduct everyday transactions, and a first look at a new logo that symbolizes Mastercard’s rebranding and evolvement as a more digitally driven company. **
The event marked the climax of two initiatives that have been years in the making. **
"Today marks, in our view, one of the seminal moments in the history of our company," said Craig Vosburg, Mastercard’s president of **rth America markets, to event attendees in a room high atop New York City inside the Freedom Tower’s 102nd floor. *
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