Celebs,
fans flock to
largest BeautyCon L.A. ever



LOS ANGELES — "You don't need lipstick, lipstick needs you."
That's the motto — and philosophy — behind
BeautyCon, an annual event where fans, creators, stars and brands gather to celebrate common interests: beauty, fashion, style, and staying true to yourself.
In its fourth year,
BeautyCon Los Angeles had its biggest tur**ut to date, with over 15,000 attendees, almost double the roughly 8,000 attendees in 2015.
Held at the Los Angeles Convention Center, the day-long*festival featured beauty*panels, makeup tutorials,*music, meet-ups with digital influencers and activations with tons of cosmetic and lifestyle brands.
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Brands,
Beautycon,
Fashion,
Make Up, and
Beauty