Twitter
courts small businesses with a new
'Dashboard' app
Twitter is looking to get
small business owners more involved in its service
with its latest standalone app.
Similar to tweet-tracking platforms Tweetdeck and Hootsuite, the new Dashboard app lets
businesses monitor chatter about products, key words or hashtags that might escape direct "@" mentions. They can also schedule a lineup of tweets, see a more detailed readout on how tweets perform and even get auto-generated suggestions for potential messages.
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Twitter's new Engage app makes it easier for celebs to handle their fans
For instance, the app could surface a praising tweet from a customer that a business might have otherwise missed, then prompt the brand to retweet it or respond in a certain way.
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