Twitter
confused Iceland Foods with the
football team and the
result was glorious
LONDON —
Iceland Foods may have been the real winner of the Euro 2016 match between
Iceland and England.
SEE ALSO:
The world reacts to Iceland's Euro 2016 win over England with joy, Brexit jokes, and Bjork
The UK's frozen food specialists received a flurry of tweets regarding the
football match as some people evidently
confused the store for the Icelandic
football team.*
And the people behind the
Iceland Foods Twitter account had a little too much fun
with it.
And then this exchange
with Carlsberg happened:
It would seem the real question that needs to be asked here is, is #Euro2016 just an elaborate marketing strategy for
Iceland Foods?*
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