7-Eleven
debuts toothy treats for
Shark Week
Get ready to party,
Shark style.
7-Eleven, a popular international convenience store chain, will release an exclusive collection of shark-themed goodies for Discovery Channel's annual
Shark Week. The products are already in stores ahead of
Shark programming, which runs June 26 through July 3.*
SEE ALSO:
Could Shark Week make us less afraid of sharks?
"Like the Slurpee brand, we recognized that
Shark Week has become a really social event,"*writes Laura Gordon,
7-Eleven vice president of marketing and brand in**vation, in an email.
There's a reason Discovery dedicates a whole
Week to sharks. Viewership and social media conversations skyrocket over the programming.
Shark Week 2015 averaged*
1.269 million viewers throughout the event, a record.
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