Olympians say
thank you to
their moms in
touching new ad campaign
Behind every Olympic athlete is the loving support of a dedicated parent.
That's the premise of the latest ad
campaign from consumer goods giant Procter & Gamble, which celebrates the role mothers played in the careers of several of the Olympics stars it sponsors.
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Released just in time for Mother's Day, the campaign's leadoff commercial travels back in time with a handful of Olympic athletes (played by actors) as
their mind wanders back to flashes of childhood adversity in the moments just before a big event.
Read more...
More about
Procter Gamble,
2016 Olympics,
Advertising, and
Business
