Apple has been unable to establish a deal
With Daimler and BMW
Over a possible manufacturing deal for the
Apple Car, reports German news site
Handelsblatt.
Apple is said to be seeking a partner that could potentially help it produce the
Apple Car, as
Apple has ** experience
With vehicle production.
Talks
With Daimler and BMW reportedly ended because there were questions
Over who would lead the project and which company would have ownership
Over data.
Apple is said to be holding out for deep
iCloud integration.
A Magna Steyr conceptual vehicle from 2012Apple wants the car to be closely built into its own cloud software, while the German carmakers have made customer data protection a key element of their future strategy.
The Talks With BMW collapsed last year, while those With Daimler collapsed more recently, the sources said.
Rumors last year suggested
Apple was considering using
the BMW i3 as the basis for its electric car project, but as was mentioned today and in past rumors, Apple's
Talks With BMW
Fell Apart after just a few months. Additional rumors
have speculated Apple and BMW could resume
Talks at a later date, and
Apple is also said to be in
Talks with Magna Steyr.
Apple executives have visited Austria to
speak with Magna Steyr and there's **t yet any indication that those
Talks have come to an end. Today's report suggests Magna Steyr is the frontrunner to work
With Apple on manufacturing the so-called
Apple Car.
Apple's car project is focused on creating an electric car, which
may or may **t include self-driving capabilities. Such a vehicle will likely interface
With the iPhone and other
Apple services, but beyond the fact that a car is in development, little is k**wn about the project.
Hundreds of employees are working on the car, at secret locations rumored to be located in
Sunnyvale, California and
Berlin, Germany.
Apple is said to be aiming to
complete work on the car in 2019 or 2020.
Related Roundup:
Apple Car
Tag:
handelsblatt.com
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