How
Amazon became a
serious competitor for Netflix
For five years,
Amazon has danced around
Netflix in the online video ring. **w it's going in for a k**ckout blow.
Amazon launched a standalone video streaming service late Sunday, offering a growing collection of original and syndicated programming for $8.99.
Amazon's decision to do away with that arrangement could **t be better timed to troll Netflix. **t only is
Netflix scheduled to report its earnings on Monday, but it is also committed to
raising prices for millions of its longtime customers to $9.99 next month.
"The timing is certainly **t coincidental," said Jan Dawson, an analyst with Jackdaw Research. In May, most
Netflix customers will see a $2 monthly increase, so Amazon's new offer is "clearly intended to scoop up some unhappy
Netflix customers," she said.
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